About Us

We Are Open!

Announcing the reopening of Culture Club 101
in our new Pasadena location!

(The CC101 Café is open, too!)

Our new storefront
Our new storefront at 1392 E. Washington Blvd. in Pasadena, California


Store Hours:

Tuesday – Saturday
10:00 am – 5:00 pm

Closed Sunday & Monday


Come see the new store and shop!

We will be extending to full business hours in the near future.

We accept cash, checks, Visa, Mastercard and American Express.


About Culture Club 101

In 2009, Elaina Luther created Culture Club 101 out of a commitment to bringing the food traditions of the past back into our awareness. Inspired by the book Nourishing Traditions, by Weston A. Price Foundation founder Sally Fallon, she saw a need and desire for these almost forgotten foods and preparations.

CC101 operated as a private members-only culinary club for almost six years with hundreds of dedicated and thankful members, garnering much praise. for its educational activites—classes, events, library, and deep in-person discussions—as well as its products. In the summer of 2014, due to a business zoning issue, CC101 was forced to close its doors.

Since that time Elaina—turning a problem into an opportunity—has been working tirelessly to reimagine and recreate CC101 as something even bigger and better. She envisioned a business that would not only help people find and learn about healing, nutrient-dense foods but would help them connect with each other. She wanted to build a community.

Membership in the new store is optional and not required to shop here, but we would love for you to join us!